Curt Mercadante, founder of ResiliencePR, said an organization’s target market is the audience that matters most.

In today’s noisy world, influence is often confused with fleeting attention. A viral post, a trending topic, or a spike in followers can feel like success—but if that moment fades quickly, what has really been built? At Resilience PR, we believe in cultivating something far more valuable: Resilient Influence.