All Posts

Curt Mercadante, founder of ResiliencePR, said an organization’s target market is the audience that matters most.

As AI continues to disrupt how trust is earned and attention is won, public relations strategist Curt Mercadante has unveiled a new framework designed to help entrepreneurs, executives, and mission-driven experts rise above the noise and build long-term credibility.

PHOENIX, AZ (July 20, 2025) — As viral social media content like the Coldplay concert “kiss cam” scandal and AI-generated influencer Mia Zelu’s Wimbledon posts grab headlines and rack up likes, Curt Mercadante, founder of Phoenix, Ariz.-based ResiliencePR, says the real question is whether those posts are building long-term authority, or just feeding the algorithm.

As artificial intelligence becomes the dominant force in how people find information online, local and niche news websites are emerging as unexpected winners.

Curt Mercadante, founder, ResiliencePR Phoenix, Arizona-based public relations strategist Curt Mercadante, founder of ResiliencePR, said...

Curt Mercadante, founder of ResiliencePR, said the way influence is built “is being rewritten in real-time,” requiring a shift in how brands position themselves in today’s AI-dominated landscape.

Recent research from Semrush and Morningstar shows that Quora is now the #1 most-cited website in Google’s AI Overviews, outperforming major platforms like Reddit, YouTube, and even Wikipedia. Quora added over 1 million additional citations in just the past three months (PR Newswire).

When you’re not actively turning your work—your wins, your insights, your leadership—into visible news, you’re not just missing opportunities.

In today’s noisy world, influence is often confused with fleeting attention. A viral post, a trending topic, or a spike in followers can feel like success—but if that moment fades quickly, what has really been built? At Resilience PR, we believe in cultivating something far more valuable: Resilient Influence.