Curt Mercadante, founder of ResiliencePR, said an organization’s target market is the audience that matters most.

As artificial intelligence becomes the dominant force in how people find information online, local and niche news websites are emerging as unexpected winners.

In today’s noisy world, influence is often confused with fleeting attention. A viral post, a trending topic, or a spike in followers can feel like success—but if that moment fades quickly, what has really been built? At Resilience PR, we believe in cultivating something far more valuable: Resilient Influence.