ResiliencePR Founder: ‘You need to be seen in the places that signal you’re worth listening to’

Curt Mercadante, founder, ResiliencePR

Phoenix, Arizona-based public relations strategist Curt Mercadante, founder of ResiliencePR, said earning visibility in credible, AI-surfaced platforms is the foundation of long-term authority.

“Getting attention isn’t enough. You need to be seen in places that signal you’re worth listening to,” Mercadante wrote in a post on LinkedIn.

“This is Authority Attention,” he continued. “It’s the kind of visibility that compounds. The kind that gets surfaced by AI engines, shapes public perception, and positions you as the answer to the question your audience is asking.”

Mercadante emphasized that social posts often disappear quickly and websites are increasingly buried by AI-driven search results. In contrast, he said, long-term visibility comes from citations in third-party news articles, podcast appearances, and trusted external platforms.

He said Resilient Influence is the kind of visibility that “outlasts trends,” “gets surfaced by AI,” and “earns trust through third-party credibility.”

In a separate post, Mercadante outlined each of the Four Pillars. “Authority Attention” focuses on being seen where influence compounds. “Precision Positioning” involves targeting with specificity. “Purpose Alignment” is about syncing mission and audience impact. And “Authentic Differentiation,” he wrote, is the path to becoming an irreplaceable authority in your niche.

Mercadante has advised organizations, campaigns, and small businesses on building authority brands and influence strategies over the past several years. He previously hosted a mastermind program around his original “Four Pillars of an Authority Brand.”

He is the founder of Resilience PR, a Phoenix-based public relations agency helping small businesses share their stories and reach the right audiences with clarity and impact. The firm specializes in strategic messaging, media outreach, and PR campaigns that build lasting visibility and credibility.